Director, Brand & Content Strategy
Iterable(25 days ago)
About this role
The Director, Brand & Content Strategy at Iterable will define and lead the company’s brand strategy across narrative, creative, and content, reporting to the CMO. This leadership role owns how Iterable is positioned in the market and ensures that positioning is realized across campaigns, the website, events, and ongoing content programs. The role requires blending strategic thinking with strong creative judgment and building a high-performing brand and content team.
Required Skills
- Brand Strategy
- Market Positioning
- Creative Direction
- Content Strategy
- Thought Leadership
- Campaigns
- Measurement
- Team Leadership
- Agency Management
- Storytelling
+3 more
About Iterable
iterable.comIterable is an AI-powered cross-channel growth marketing platform that helps brands orchestrate personalized, data-driven customer experiences across email, SMS, push, in-app and other channels. It offers segmentation, multi-step journey orchestration, A/B testing, and machine-learning-driven personalization and optimization to boost engagement and lifetime value. The platform includes APIs and integrations to centralize customer data, automate campaigns, and measure performance in real time. Marketers use Iterable to deliver dynamic, timely messages that scale retention and revenue-focused programs.
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