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Director, Brand Design at Betterment - ApplyBlast

Director, Brand Design

Betterment

1 day ago

3.7 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Director

0 applicants

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About this role

The Director of Brand Design at Betterment leads the brand's visual identity and design system, ensuring consistency across advertising, web, motion, and sales collateral for both retail and B2B businesses. This role involves hands-on art direction, concepting, and refining creative work while managing and developing a team of designers. The position requires strong collaboration with marketing, sales, and external agencies to align creative output with business strategy and brand standards.

Responsibilities

Lead concepting and art direction on key brand initiatives
Manage and develop a team of senior designers
Act as the arbiter of the brand design system and standards

Skills

About Betterment

betterment.com

Headquarters

New York, New York, United States

Company Size

201-500 employees

Founded

2010

View Profile

Betterment is a digital financial-advice and automated investing platform that helps individuals save, invest, and plan for retirement with goal-based "buckets" and tailored portfolios built from low-cost ETFs. Operating as a fiduciary robo-advisor, it offers guided investing, automated rebalancing, tax-smart strategies, and cash management products (Checking via nbkc bank and a high-yield Cash Reserve). Customers can pay for access to licensed human advisors (Premium plan) while account protections include SIPC coverage for securities and FDIC insurance for cash programs. The service emphasizes ease of use, adjustable risk profiles, and expert-led portfolio management.