Director Brand Management & Creative Services

The Director of Brand Management & Creative Services provides strategic leadership for O’Reilly Auto Parts’ Masterbrand and proprietary brands while overseeing the Creative Services function. This role establishes brand strategy and governance practices to ensure brands are differentiated, appropriately positioned, and aligned with customer needs and business objectives. The Director partners with Merchandising and other business leaders to guide brand portfolio decisions using customer insights, market research, and business priorities.