Director, Brand Management, Minute Maid
Coca-Cola(4 days ago)
About this role
The Director of Brand Management at Coca-Cola oversees the strategy and long-term business planning for the Minute Maid brands, focusing on growth initiatives, innovation, and market positioning. The role involves leading cross-functional teams, managing brand performance, and developing marketing plans to support brand goals in the US retail landscape.
Required Skills
- Brand Strategy
- Market Research
- Innovation Development
- Project Management
- Advertising
- Retail Landscape
- Cross-functional Leadership
- Marketing Communications
- Budget Management
- Consumer Insights
Qualifications
- Bachelor’s degree in marketing, business or related field
- MBA (preferred)
About Coca-Cola
coca-colacompany.comWe are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
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