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Director, Brand Marketing at sweetgreen - ApplyBlast

Director, Brand Marketing

sweetgreen

3 months ago

3.4 on Glassdoor

Los Angeles, California, United States

Hybrid

Full Time

Director

0 applicants

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About this role

The Director, Brand Marketing at sweetgreen will lead the brand strategy and execution, overseeing brand communications, product launches, guest engagement campaigns, and menu innovation. Reporting to the VP of Marketing, this role manages a team, budget, and agency partnerships to drive brand awareness, guest love, and market share.

Responsibilities

Set and own the annual brand plan
Lead go-to-market strategy for new product and menu launches
Manage brand marketing budget and agency partnerships

Skills

Qualifications

Bachelor's degreeMBA

About sweetgreen

sweetgreen.com

Headquarters

Los Angeles, California, United States

Company Size

1001-5000 employees

Founded

2007

View Profile

Sweetgreen is a fast-casual restaurant brand that makes healthy salads, hearty wraps, grain bowls, and warm plates in-house from scratch, using whole produce delivered fresh each morning. The company emphasizes health, sustainability, and community, positioning itself on a mission to inspire healthier communities through mindful sourcing and seasonal menus. Sweetgreen also offers catering, an Outpost batch delivery service for workplaces, and a digital ordering experience via its app.