Director, Brand Strategy
Well(3 months ago)
About this role
The Director of Brand Strategy at Wellstar is a senior marketing leader responsible for stewarding the Wellstar Master Brand and shaping the organization’s brand narrative and positioning. This role partners across the Marketing division, reports to the AVP of Brand and Marketing Strategy, and leads the Brand Strategy team. The position is based in Marietta, GA and is currently remote.
Required Skills
- Brand Strategy
- Brand Guidelines
- Consumer Insights
- Brand Health
- Strategic Planning
- Market Research
- Data Analytics
- PowerPoint
- Team Management
- Stakeholder Management
+2 more
Qualifications
- Bachelor's Degree in Media/Communications or Marketing
About Well
wellstar.orgWellstar Health System is the largest and most integrated healthcare system in Georgia, operating hospitals, affiliated medical groups, urgent care centers and tailored health plans across the state. It offers comprehensive care in virtually all medical specialties — including primary care, heart care, cancer treatment, neurological services and women's health — through inpatient, outpatient and virtual channels. Nationally and locally recognized for high-quality, patient-centered care and exceptional caregivers, Wellstar emphasizes coordinated, accessible services and easy ways to find and schedule care.
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