Director, Brand Strategy
Pfizer(1 month ago)
About this role
The Director, Brand Strategy at Pfizer leads enterprise brand positioning for the Pfizer Brand and key therapeutic areas, shaping long-term narrative and corporate campaigns for a Fortune 100 organization. This senior marketing strategist leverages data, cross-industry insights, and consumer and HCP understanding to inform brand platforms and drive measurable brand equity. The role partners across global markets, agency partners, and internal stakeholders to scale creative approaches and align brand initiatives with Pfizer’s scientific priorities.
Required Skills
- Brand Strategy
- Integrated Marketing
- Data Analytics
- Market Research
- Performance Measurement
- Team Leadership
- Stakeholder Management
- Media Planning
- Campaign Development
- Storytelling
Qualifications
- Bachelor's Degree
- Advanced Degree Preferred