iHerb
A Director, Brand Strategy at iHerb defines, evolves, and scales the company's global brand strategy at the enterprise level. This role focuses on long-term brand positioning, market differentiation, and aligning brand direction with company growth priorities.
Headquarters
Irvine, California, United States
Company Size
1001-5000 employees
Founded
1996
iHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for iHerb.
Right around the average for this role
NRF | How iHerb is leading the trillion-dollar wellness market
Nov 12, 2025