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Director, Brand Strategy at iHerb - ApplyBlast

Director, Brand Strategy

iHerb

3 months ago

3.9 on Glassdoor

Irvine, CA

Hybrid

Full Time

Director

3 applicants

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About this role

The Director of Brand Strategy at iHerb defines and scales the company's global brand strategy, focusing on long-term positioning, architecture, and market differentiation. This leader translates business objectives into cohesive brand systems, oversees the internal creative studio, and ensures consistency across all global markets and touchpoints. The role involves influencing executive stakeholders, managing brand governance, and mentoring a team of designers and creatives to elevate organizational creative standards.

Responsibilities

Define and refine global brand positioning and value proposition
Develop long-term brand strategy and equity-building initiatives
Establish and govern global brand identity frameworks and standards
Lead internal creative studio and set strategic creative vision
Drive brand consistency across international markets and functions

Skills

Qualifications

BA or BS in Interactive DesignBA or BS in Graphic DesignBA or BS in Marketing

About iHerb

iherb.com

Headquarters

Irvine, California, United States

Company Size

1001-5000 employees

Founded

1996

View Profile

iHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.