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Director, Client Service - MarSci at Kantar - ApplyBlast

Director, Client Service - MarSci

Kantar

3 months ago

3.5 on Glassdoor

New York, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

A Director of Marketing Science at Kantar leads the Media Team's analytics and measurement function, partnering with senior leadership to execute cross-channel media strategies. The role involves designing measurement solutions across digital, social, and traditional channels using multi-touch attribution, test-and-learn experimentation, and marketing mix modeling. This position translates advanced analytics into actionable insights to influence media investment decisions and improve campaign performance.

Responsibilities

Lead execution of cross-channel media measurement plans aligned with business objectives
Design and deliver multi-touch attribution and test-and-learn initiatives
Translate complex analytical outputs into clear recommendations for stakeholders
Partner with analytics teams to integrate measurement into planning workflows
Mentor junior team members and develop team capabilities in marketing science

Skills

Qualifications

Bachelor's degree in Statistics, Economics, Marketing, or BusinessAdvanced degree preferred

About Kantar

kantar.com

Headquarters

London, England, United Kingdom

Company Size

10001+ employees

Founded

2010

View Profile

Kantar is a global marketing data, analytics, and brand consulting company. It provides market research, consumer insights, media measurement, and advisory services to help organizations understand audiences, build brands, and improve business performance. Kantar operates in the market research and analytics industry.