Director, Connected Commerce and Media

The Director, Connected Commerce and Media partners with brand, insights, marketing, commercial, customer and content teams to create a transaction‑driving media strategy across retail, e‑commerce, foodservice and emerging commerce ecosystems. The role owns the action‑to‑transaction segment of the marketing model, ensuring the right audience receives the right message at the right moment to generate measurable purchase, revenue growth, household penetration, brand equity and customer conversion.