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Director, Consumer Growth & Product Marketing at Oscar Health - ApplyBlast

Director, Consumer Growth & Product Marketing

Oscar Health

18 days ago

3.0 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Director

0 applicants

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About this role

The Director of Consumer Growth & Product Marketing leads consumer marketing strategy and growth initiatives for Lucie Health and HealthInsurance.org. This role focuses on driving awareness, acquisition, engagement, and enrollment through integrated marketing programs and go-to-market strategies. The position requires partnering with product, technology, and sales teams to optimize digital experiences and convert consumer demand into revenue growth.

Responsibilities

Define and lead consumer marketing strategy across Lucie Health and HIO.org
Develop and optimize digital acquisition campaigns across paid search and social channels
Partner with product and technology teams to shape consumer experience and product roadmap

Skills

About Oscar Health

hioscar.com

Headquarters

New York, New York, United States

Company Size

1001-5000 employees

Founded

2012

View Profile

Oscar Health is a technology-driven health insurance company offering individual, family, and Medicare plans in select U.S. markets. It pairs insurance coverage with consumer-focused digital tools — a mobile app, telemedicine, and dedicated care teams — to simplify enrollment, care navigation, and claims management. Using data and provider partnerships, Oscar emphasizes preventive care, personalized support, and greater cost transparency for members.