Director, Content Strategy & Discoverability

The Director, Content Strategy & Discoverability leads the strategic evolution of Sun Life Canada's digital content ecosystem, integrating SEO, GEO, and LLM discoverability to drive brand awareness and conversion across Health, Wealth, and Protection businesses. This role involves developing a consistent brand voice, managing a team of content experts, and collaborating with cross-functional partners to deliver high-performing content across all digital channels. The position focuses on optimizing the client journey, governing content distribution, and ensuring alignment with business objectives and industry best practices.