Director, CRM & Loyalty Programs

Zenni Optical

2 months ago

3.0 on Glassdoor

United States

Hybrid

Full Time

Director

4 applicants

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About this role

The Director, CRM & Loyalty will own and evolve Zenni Optical’s global customer lifecycle and loyalty strategy across email, SMS, mobile push, in-app messaging, on-site personalization, and loyalty programming. This leader will drive customer activation, repeat purchases, retention, and lifetime value while leading CRM modernization efforts such as platform migration, CDP implementation, and data governance. The role reports to the VP, Engagement Marketing and blends strategic leadership with hands-on execution.

Skills

About Zenni Optical

zennioptical.com

Zenni Optical is an online, direct‑to‑consumer eyewear retailer offering affordable prescription glasses, sunglasses, and non‑prescription frames. They carry thousands of styles and sizes with customizable lens options (progressive, bifocal, anti‑reflective, photochromic, blue‑light filters, polarized, etc.) and accessories like clip‑ons. Zenni emphasizes low factory‑direct pricing, virtual try‑on tools, and frequent promotions to make eyewear accessible. Customers choose them for wide selection, customization, and convenient global online ordering and shipping.