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Director, CRM Strategy at CourtAvenue - ApplyBlast

Director, CRM Strategy

CourtAvenue

29 days ago

3.6 on Glassdoor

Chicago, Illinois, United States

Hybrid

Full Time

Director

0 applicants

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About this role

The Director, CRM Strategy owns the day-to-day execution of CRM strategy for major client accounts, translating program vision into activation-ready specifications such as audience segmentation and journey logic. This hands-on role involves building segmentation frameworks and journey maps while representing CRM strategy in client meetings. The position requires strong fundamentals in lifecycle segmentation, journey orchestration, and data-informed personalization, with a preference for automotive or dealer-network CRM experience.

Responsibilities

Own day-to-day CRM strategy execution and translate program vision into activation-ready specifications
Lead cross-functional journey orchestration pods to coordinate client experience, data, and channel teams
Build and maintain lifecycle-based audience segmentation frameworks tailored to client business models

Skills

About CourtAvenue

courtavenue.com

Headquarters

Cincinnati, Ohio, United States

Company Size

51-200 employees

Founded

2020

View Profile

CourtAvenue is a modern Agency of Record (AOR) that combines consultant-level strategic rigor, agency craft, and proprietary AI tools to help brands achieve measurable growth. They offer end-to-end capabilities spanning AI products and services, digital transformation, commerce, MarTech and data, media, and experiential — fusing artificial intelligence, digital innovation, and creative technology into one connected system. Built for the intelligence economy, CourtAvenue serves ambitious brands across automotive, retail, technology, healthcare, and CPG.