Director, Customer Acquisition Analytics & Marketing Execution

The Director, Customer Acquisition Analytics & Marketing Execution leads enterprise initiatives to drive new customer acquisition and retention through data-driven, omnichannel communication strategies across direct mail and digital methods. This role involves designing robust measurement systems, leveraging generative and agentic AI to optimize team productivity and campaign personalization, and collaborating with technology and business partners to deliver measurable business outcomes. By overseeing sophisticated analytics and experimentation roadmaps, the leader ensures personalized, proactive messaging that aligns with company goals to foster customer trust and growth.