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Director, Customer & Consumer Insights at AG1 - ApplyBlast

Director, Customer & Consumer Insights

AG1

5 months ago

3.8 on Glassdoor

Remote

Full Time

Director

0 applicants

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About this role

A Director of Customer & Consumer Insights at AG1 leads the global consumer insights function, ensuring data-driven understanding informs brand, growth, and product strategies. The role involves overseeing UX/UI research, managing New Product Development insights, and serving as a strategic advisor to senior leadership across the organization. This position fosters collaboration with Marketing, Growth, and Product teams to translate complex consumer dynamics into actionable business recommendations.

Responsibilities

Lead the consumer insights function and define strategic roadmaps
Establish research standards and frameworks for the organization
Oversee UX/UI research to inform design decisions
Provide strategic oversight for New Product Development research
Translate complex consumer data into actionable business recommendations

Skills

Qualifications

10+ years experience in consumer insightsExperience leading cross-functional insights initiativesMBA or equivalent in Marketing/Research preferred

About AG1

drinkag1.com

Headquarters

Las Vegas, Nevada, United States

Company Size

201-500 employees

Founded

2010

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AG1 (Athletic Greens) makes a daily all‑in‑one greens powder that combines vitamins, minerals, probiotics, prebiotics, adaptogens, and superfood extracts to support whole‑body nutrition. They also sell AGZ, a nighttime formula aimed at improving sleep and recovery. Marketed to health‑conscious consumers seeking a convenient, science‑backed alternative to multiple supplements, AG1 emphasizes high‑quality ingredients, formulation transparency, and direct‑to‑consumer availability with global shipping and pricing guarantees.