Director Customer Data Platform Audience Implementation
Pfizer(14 days ago)
About this role
Pfizer is seeking a Salesforce Data Cloud expert to support and build audience segments within their CRM marketing team. The role focuses on leveraging data and technology to enhance targeted communication strategies across various healthcare brands. It involves collaboration with technical teams and applying marketing cloud solutions to optimize engagement and measure impact.
Required Skills
- Salesforce Data Cloud
- SQL
- Marketing Cloud
- Audience Builder
- Einstein for Marketing Cloud
- Data Extensions
- Data Schema
- Audience Modeling
- Customer Data Platform
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