ApplyBlast uses AI to match you with the right jobs, tailor your resume and cover letter, and apply automatically so you can land your dream job faster.

Features

Auto Apply Resume Optimizer Cover Letter Optimizer Interview Prep

Company

Social Media

Need Help?

team@applyblast.com

Director - Demand Generation and Segment Marketing at Fannie Mae - ApplyBlast

Director - Demand Generation and Segment Marketing

Fannie Mae

1 month ago

3.6 on Glassdoor

Reston, Virginia, United States

Hybrid

Full Time

Director

1 applicant

View Job Listing

Apply to 100+ jobs

About this role

This leadership role builds and leads a new enterprise demand-generation capability within the Segment Marketing function at Fannie Mae. The position involves developing integrated marketing strategies, optimizing campaigns, and driving measurable demand for Single-Family and Multifamily products. The director will establish scalable processes, define measurement standards, and lead a high-performing team to advance organizational priorities.

Responsibilities

Build and lead enterprise demand-generation capability and strategy
Develop and execute integrated marketing campaigns for priority audiences
Define measurement, attribution, and pipeline reporting tied to business outcomes

Skills

About Fannie Mae

fanniemae.com

Headquarters

Washington, District Of Columbia, United States

Company Size

5001-10000 employees

Founded

1938

View Profile

Fannie Mae is a government-sponsored enterprise that powers America's housing finance system by purchasing mortgages from lenders and bundling them into mortgage-backed securities (MBS) sold to investors. The company serves the single-family and multifamily housing markets, providing liquidity and stability to support home buying, refinancing, and rental housing. In 2025, Fannie Mae provided $409.3 billion in funding and helped approximately 1.5 million households.