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Director, Digital Experience at PGA TOUR Superstore - ApplyBlast

Director, Digital Experience

PGA TOUR Superstore

1 month ago

3.7 on Glassdoor

Roswell, Georgia, United States

Onsite

Full Time

Director

0 applicants

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About this role

The Director, Digital Experience leads the continuous optimization of digital and in-store customer experiences by enhancing product discovery, data quality, and personalization. This role leverages customer behavior insights and analytics to drive measurable improvements in conversion and engagement across all digital channels. The position involves cross-functional collaboration to execute high-impact initiatives and redefine digital retail for the brand.

Responsibilities

Lead continuous optimization of digital and instore customer experience
Manage search relevance, product data governance, and taxonomy strategy
Drive digital experimentation program and analyze performance insights

Skills

About PGA TOUR Superstore

pgatoursuperstore.com

Headquarters

Roswell, Georgia, United States

Company Size

1001-5000 employees

Founded

2003

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PGA TOUR Superstore is a specialty retail chain offering a wide selection of golf equipment, apparel, footwear, and accessories for men, women, and kids. The company also provides services such as club fittings, golf lessons, club repair, and trade-ins, along with golf technology including simulators and launch monitors. In addition to golf, PGA TOUR Superstore carries tennis and pickleball products.