Director, Digital Performance
Primrose School Franchising Company
About this role
A Director, Digital Performance at Primrose leads the strategy, optimization, and governance of the company's consumer-facing digital ecosystem, including websites, CRM, business listings, and emerging platforms. The role involves driving engagement, lead generation, and conversion through AI-enabled innovation and data-driven decision-making.
Skills
Qualifications
About Primrose School Franchising Company
primroseschools.comPrimrose Schools is a nationwide network of franchised early childhood education centers that provide infant care, preschool, pre‑K, kindergarten, and before/after‑school programs. Their signature Balanced Learning approach combines teacher‑guided instruction and child‑initiated play to build school readiness, social‑emotional skills, character, and healthy habits. Centers are staffed by trained caregivers and offer full‑day care plus enrichment options, with a “Find a Primrose School” tool on the site to locate nearby campuses. Many locations are licensed and accredited, emphasizing safety, curriculum quality, and family partnership.
About Primrose School Franchising Company
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Primrose School Franchising Company.
Salary
$180k – $259k
per year
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