Director, Digital Performance

Primrose School Franchising Company

29 days ago

Atlanta, GA

Onsite

Full Time

Director

0 applicants

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About this role

A Director, Digital Performance at Primrose leads the strategy, optimization, and governance of the company's consumer-facing digital ecosystem, including websites, CRM, business listings, and emerging platforms. The role involves driving engagement, lead generation, and conversion through AI-enabled innovation and data-driven decision-making.

Skills

Qualifications

Bachelor’s degree in marketing, advertising, or related field

About Primrose School Franchising Company

primroseschools.com

Primrose Schools is a nationwide network of franchised early childhood education centers that provide infant care, preschool, pre‑K, kindergarten, and before/after‑school programs. Their signature Balanced Learning approach combines teacher‑guided instruction and child‑initiated play to build school readiness, social‑emotional skills, character, and healthy habits. Centers are staffed by trained caregivers and offer full‑day care plus enrichment options, with a “Find a Primrose School” tool on the site to locate nearby campuses. Many locations are licensed and accredited, emphasizing safety, curriculum quality, and family partnership.