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Director, Digital Strategy at Padilla - ApplyBlast

Director, Digital Strategy

Padilla

17 days ago

3.7 on Glassdoor

Richmond, Virginia, United States

Onsite

Full Time

Director

0 applicants

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About this role

The Director, Digital Strategy shapes digital and user experience strategies to help clients build stronger, more effective digital experiences. This role leads strategic thinking for new websites, redesigns, and optimization efforts by translating client insights into actionable plans for information architecture, user journeys, and content strategy. The position requires collaborating with cross-functional teams to align digital experiences with broader marketing objectives and measurable outcomes.

Responsibilities

Lead digital and UX strategy from discovery through ongoing optimization
Conduct qualitative and quantitative research to uncover business and user needs
Develop measurement strategies and KPI frameworks to inform client objectives

Skills

About Padilla

padillaco.com

Headquarters

Minneapolis, Minnesota, United States

Company Size

201-500 employees

Founded

1961

View Profile

Padilla is an integrated public relations, marketing, and strategic communications agency that helps organizations build, grow, and protect their brands through storytelling and strategic counsel. It offers services across PR, brand strategy, content and digital marketing, crisis and reputation management, and stakeholder engagement. Padilla combines creative storytelling with data and measurement to drive awareness, trust, and measurable business outcomes. Clients rely on the agency for integrated programs and strategic expertise that align communications to business goals.