Director, Economist

The Director, Economist leads economic research and hands-on scientific work to address strategic business challenges and improve advertising effectiveness globally. The role combines economic theory, experimentation, causal inference, econometrics, and machine learning to measure advertising’s incremental impact, informing targeting, bidding, budget allocation, forecasting, and planning. Working with engineering, product, and business partners, the Director independently investigates data and code, builds and validates prototypes, and translates research into reliable production capabilities. The Director communicates findings and uncertainty to technical and executive audiences, develops scientific talent, and upholds integrity, reproducibility, privacy, and practical impact.