Director, Global Brand Marketing
2K
About this role
The Director, Global Brand Marketing leads marketing for Hangar 13’s Mafia franchise within 2K’s Franchise Group, defining and executing the global brand and product marketing strategy to drive customer acquisition, engagement, and retention. Reporting to the Vice President, Publishing, the role partners with studios and international publishing teams to oversee creative, budget allocation, and go-to-market execution for franchise initiatives.
Skills
About 2K
2k.com2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.
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About 2K
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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and employee contacts for 2K.
Salary
$177k – $261k
per year