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Director, Global Brand Marketing at 2K - ApplyBlast

Director, Global Brand Marketing

8 months ago

3.6 on Glassdoor

United States

Hybrid

Full Time

Director

5 applicants

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About this role

The Director, Global Brand Marketing leads marketing for Hangar 13’s Mafia franchise within 2K’s Franchise Group, defining and executing the global brand and product marketing strategy to drive customer acquisition, engagement, and retention. Reporting to the Vice President, Publishing, the role partners with studios and international publishing teams to oversee creative, budget allocation, and go-to-market execution for franchise initiatives.

Skills

About 2K

2k.com

Headquarters

Novato, California, United States

Company Size

1001-5000 employees

Founded

2005

View Profile

2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.