Director, Global Brand Marketing
2K(11 hours ago)
About this role
The Director, Global Brand Marketing leads marketing for Hangar 13’s Mafia franchise within 2K’s Franchise Group, defining and executing the global brand and product marketing strategy to drive customer acquisition, engagement, and retention. Reporting to the Vice President, Publishing, the role partners with studios and international publishing teams to oversee creative, budget allocation, and go-to-market execution for franchise initiatives.
Required Skills
- Brand Marketing
- Global Strategy
- Product Positioning
- Campaign Analytics
- Budget Management
- Creative Direction
- Team Leadership
- Stakeholder Management
- Player Insights
- Collaboration
About 2K
2k.com2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.