Director, Global Go-to-Market, Core Games
2K(3 days ago)
About this role
The role of Director, Global Go-to-Market for Core Games at 2K involves leading the development and execution of global marketing campaigns for their gaming titles. The position requires collaborating across regions and teams to align marketing strategies with overall franchise goals, ensuring effective investment and performance monitoring throughout the product lifecycle.
Required Skills
- Campaign Strategy
- Market Analysis
- Cross-functional Leadership
- Performance Measurement
- Global Marketing
- Investment Strategy
- Product Lifecycle
- Team Leadership
- Data Analysis
- Strategic Planning
About 2K
2k.com2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.
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