Director, HCP Digital Marketing - PBC

Gilead Sciences(2 months ago)

HybridFull TimeDirector$205,615 - $292,710Marketing

About this role

Gilead is hiring a Director, Healthcare Provider Digital Marketing to lead the non-personal promotions digital strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC). The role sits within the HCP Marketing organization and reports to the Senior Director, HCP Marketing. This position is focused on driving healthcare provider engagement and product adoption through data-driven, technology-enabled digital marketing in a rare-disease context.

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Required Skills

Digital Marketing
Omnichannel Campaigns
Non-Personal Promotion
HCP Segmentation
Content Strategy
Messaging Strategy
Media Planning
Marketing Analytics
Market Research
Budget Management

+7 more

Qualifications

Bachelor's Degree
Master's Degree
Ph.D.
MBA

About Gilead Sciences

gilead.com

Gilead Sciences is a biopharmaceutical company dedicated to transforming patient care by advancing therapeutics in areas like HIV, liver disease, cancer, and inflammation. With a strong commitment to innovation, Gilead leads in the research and development of new medicines, aiming to make the world a healthier place. Their portfolio includes breakthrough therapies and ongoing advancements across multiple therapeutic areas, supported by a robust pipeline of clinical trials. Gilead is recognized for its contributions to public health and its efforts to improve access to vital medications.

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