Director, Head of Marketing Analytics & Engagement
Barclays(1 month ago)
About this role
Senior leader within Barclays' Decision Intelligence team responsible for using customer insight, market research and advanced analytics to shape BUK strategy and influence executive decision-making. The role partners with senior stakeholders across the bank and external partners to improve customer engagement, marketing measurement and commercial outcomes while leading a high-performing analytics function.
Required Skills
- Customer Insight
- Market Research
- Data Analysis
- Stakeholder Management
- Strategy Development
- Marketing Measurement
- Optimization
- Customer Targeting
- Lifecycle Analytics
- Leadership
+3 more
About Barclays
home.barclaysBarclays is a British universal bank. Our businesses include consumer banking, as well as a top-tier, global corporate and investment bank.
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