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Director, Integrated Marketing Strategy at Sedgwick - ApplyBlast

Director, Integrated Marketing Strategy

Sedgwick

4 months ago

3.2 on Glassdoor

Onsite

Full Time

Director

0 applicants

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About this role

The Director of Integrated Marketing Strategy leads the development and execution of cohesive marketing campaigns that align brand, demand generation, and account-based marketing (ABM) strategies to drive pipeline growth. This role serves as a strategic connector between business priorities and marketing execution, partnering closely with sales leadership, product teams, and analytics to design multi-channel initiatives for priority industries and target accounts.

Responsibilities

Lead development of integrated marketing strategies to support business growth
Partner with sales leadership to identify and prioritize strategic accounts
Design and execute multi-channel campaigns for priority industries and personas
Manage marketing budget and allocate Agile team resources for growth initiatives
Develop and optimize account-based marketing programs for target organizations

Skills

Qualifications

Bachelor's degree in Marketing or Business

About Sedgwick

sedgwick.com

Headquarters

United States

Company Size

10001+ employees

Founded

1969

View Profile

Sedgwick's tech-enabled risk, benefits, and integrated business solutions include comprehensive claims management and loss adjusting across industries.