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Director, Integrated Media at Smucker - ApplyBlast

Director, Integrated Media

Smucker

3 months ago

3.4 on Glassdoor

Orrville, OH

Hybrid

Full Time

Director

0 applicants

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About this role

As a Director of Integrated Media, you will lead media strategy, planning, execution, and budget stewardship for the Pet and Hostess businesses, with direct responsibility for Pup-Peroni. You will serve as a senior strategic partner to brand, marketing, and agency teams to ensure media strategies are business-driving and consumer-centric. Additionally, you will lead and develop a team of three direct reports while advancing consistent media best practices and operational discipline.

Responsibilities

Lead integrated media strategy, planning, and measurement for assigned businesses
Manage significant media budgets and oversee investment pacing
Lead, coach, and develop a team of three direct reports
Collaborate with agency partners and internal stakeholders to drive execution
Establish KPIs and optimization expectations to improve media effectiveness