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Director, Lifecycle Marketing & CRM at cscgeneration-2.com - ApplyBlast

Director, Lifecycle Marketing & CRM

cscgeneration-2.com

5 months ago

Remote

Full Time

Director

0 applicants

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About this role

As Director of Lifecycle Marketing & CRM, you will lead the full customer relationship lifecycle across email, SMS, loyalty programs, and customer intelligence for Sur La Table's Hardgoods, Culinary, and Retail divisions. Reporting directly to the CMO, you will own P&L accountability, build automation architecture, and evolve the loyalty platform into a genuine relationship driver while leveraging AI and predictive intelligence to maximize revenue and retention.

Responsibilities

Own the full email and SMS calendar across all business units
Build and optimize automation architecture for lifecycle campaigns
Evolve the loyalty program into a genuine relationship platform
Lead cross-functional strategy for customer acquisition and retention
Manage CRM P&L accountability and revenue forecasting

Skills

Qualifications

Bachelor's degree in Marketing, Business, or related field preferred8+ years of progressive CRM and lifecycle marketing experienceExperience with CEP/ESP platforms like BrazeRetail or omni-channel background requiredProven experience building and optimizing automation architecture