Director, Marketing Analytics
PlayOn
About this role
The Director, Marketing Analytics at PlayOn leads the marketing analytics function for a multi-brand high-school sports platform, translating complex data into strategic insights to drive growth and optimize spend. This role shapes how marketing data is collected, modeled, visualized, and activated while partnering with MarTech, Product, and Engineering to apply experimentation, attribution, and emerging data science and AI capabilities.
Skills
About PlayOn
playonsports.comPlayOn is a platform for high school sports that bundles digital ticketing, live streaming, stats, coaching tools, social content, and team websites into a single solution. It lets schools, teams, and leagues sell tickets, broadcast games, publish live statistics and social content, and manage team sites from one place. PlayOn helps athletic programs increase revenue, boost visibility for teams and athletes, and simplify game-day and content workflows.
Recent company news
JD SupraCalifornia’s PlayOn Enforcement: A New Chapter in Children’s Data Privacy
3 days ago
BroBibleMedia And Ticketing Company Fined $1.1 Million By California For Selling High School Students' Data
6 days ago
SC MediaData privacy violations result in $1.1M penalty for PlayOn Sports
6 days ago
PR NewswirePlayOn Sports Recognized as One of the Fastest-Growing Companies in North America in 2025 on the Deloitte Technology Fast 500™
Nov 19, 2025
The GuardianTech firm fined $1.1m by California for selling high-school students’ data
1 week ago
About PlayOn
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for PlayOn.
Salary
$154k – $206k
per year