Director, Marketing Analytics
PlayOn(12 days ago)
About this role
The Director, Marketing Analytics at PlayOn leads the marketing analytics function for a multi-brand high-school sports platform, translating complex data into strategic insights to drive growth and optimize spend. This role shapes how marketing data is collected, modeled, visualized, and activated while partnering with MarTech, Product, and Engineering to apply experimentation, attribution, and emerging data science and AI capabilities.
Required Skills
- Business Intelligence
- SQL
- Data Visualization
- Experiment Design
- Attribution Modeling
- Statistical Analysis
- Data Storytelling
- Collaboration
- CRM
- Paid Media
+1 more
About PlayOn
playonsports.comPlayOn is a platform for high school sports that bundles digital ticketing, live streaming, stats, coaching tools, social content, and team websites into a single solution. It lets schools, teams, and leagues sell tickets, broadcast games, publish live statistics and social content, and manage team sites from one place. PlayOn helps athletic programs increase revenue, boost visibility for teams and athletes, and simplify game-day and content workflows.
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