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Director Marketing Analytics at Newrez LLC - ApplyBlast

Director Marketing Analytics

Newrez LLC

1 month ago

Fort Washington, Pennsylvania, United States

Onsite

Full Time

Director

0 applicants

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About this role

The Director Marketing Analytics leads marketing campaign segmentation, predictive modeling, and test-and-learn experimentation to drive acquisition, retention, and pipeline performance. This role combines a strong marketing background with data science expertise to translate models and experiment results into actionable campaign strategies. The position requires overseeing marketing analytics, managing personnel, and ensuring compliance with legal and regulatory standards.

Responsibilities

Design and build predictive and machine learning models to drive marketing acquisition and retention
Own marketing experimentation function by designing and executing A/B and multivariate tests
Perform data analytics to generate insights and create visualizations using Tableau