Director, Marketing - Lending, Liberty Street, New York, NY

Santander(2 months ago)

Miami, FLOnsiteFull TimeDirector$123,750 - $200,000Marketing

About this role

The Director, Product Marketing - Lending leads the integrated, multi-channel marketing strategy for consumer lending products (credit cards and loans), partnering closely with business segment leaders to align marketing with business goals. The role ensures market research and data analytics inform strategy and ROI, while collaborating with internal and external partners to strengthen the company’s brand and product positioning. This position is based in New York and supports growth, differentiation, and go-to-market planning for the lending business.

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Required Skills

Product Marketing
Integrated Marketing
Messaging
Positioning
Market Research
Data Analytics
Stakeholder Management
Go-To-Market
Team Leadership
Project Management

+4 more

Qualifications

Bachelor's Degree
Master's Degree (Preferred)

About Santander

santander.com

Santander is a global banking group headquartered in Spain that provides retail, corporate and investment banking, payments, asset management and insurance across Europe, Latin America and other markets. Its stated purpose is to help people and businesses prosper, guided by the values Simple, Personal and Fair, and it serves customers through a mix of branch networks and digital channels. Companies and consumers choose Santander for its broad product set, international footprint and focus on digital innovation and sustainable finance.

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