Director, Media & Creative Insights
Coca-Cola(25 days ago)
About this role
The Human Sciences Director, Media & Creative Insights for Coca‑Cola North America leads the organization’s media and creative insights function, setting the learning agenda and driving strategic thinking about audience-led communications. The role partners across marketing, media, analytics, and agency teams to scale measurement approaches and elevate creative effectiveness. It focuses on building capabilities and thought leadership to improve how campaigns are planned, measured, and optimized across the NA operating unit.
Required Skills
- Media Measurement
- Audience Planning
- Creative Research
- MMM
- Brand Lift
- Attribution
- Experimentation
- Data Synthesis
- Storytelling
- Influencing
+4 more
Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, or Behavioral/Social Science
- Master’s Degree (Preferred)
About Coca-Cola
coca-colacompany.comWe are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
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