Director of Content Strategy and Development, Via
American Automobile Association(1 month ago)
About this role
The Director of Content Strategy and Development for Via leads the strategic vision and financial performance for Via, AAA Mountain West Group's multi-channel member platform. The role oversees print, digital, audio, website, and email channels to enhance member engagement and the overall membership experience. It requires strong business acumen and content management expertise to drive growth and revenue.
Required Skills
- Content Strategy
- Financial Acumen
- Team Leadership
- Budget Management
- Audience Insights
- Analytics
- Content Management
- Publishing
- Business Development
- Contract Negotiation
Qualifications
- Bachelor's Degree
- 10+ Years Leadership Experience in Publishing or Content
- Master's Degree (Preferred)
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