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Director of Lifecycle & CRM at GetYourGuide - ApplyBlast

Director of Lifecycle & CRM

GetYourGuide

7 months ago

3.5 on Glassdoor

Berlin, Berlin, Germany

Hybrid

Full Time

Director

0 applicants

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About this role

GetYourGuide is seeking a Director of Lifecycle & CRM to define and execute the lifecycle strategy, overseeing customer segmentation, journey mapping, and messaging architecture across multiple channels. The role will lead a high‑performing team, collaborate with product, data, creative, and engineering, and drive incremental customer lifetime value through experimentation and operational excellence.

Responsibilities

Define and execute lifecycle strategy across multiple channels
Lead and develop a high‑performing CRM marketing team
Partner with product, data, and engineering to build customer platform

Skills

About GetYourGuide

getyourguide.careers

Headquarters

Berlin, Berlin, Germany

Company Size

501-1000 employees

Founded

2009

View Profile

GetYourGuide is a global online marketplace for booking tours, activities and attractions, connecting travelers with local experience providers. The tech-led platform offers curated, bookable experiences across thousands of destinations with flexible booking and customer-focused features. With 700+ employees from 75+ nationalities and 17 offices worldwide, the company hires across engineering, product, marketing, design and more. Travelers and partners use GetYourGuide for its broad selection, ease of booking, and international reach.