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Director, Organic Social at AG1 - ApplyBlast

Director, Organic Social

AG1

5 months ago

3.8 on Glassdoor

Remote

Full Time

Director

0 applicants

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About this role

AG1 is seeking a Director of Organic Social to lead strategy and execution across Instagram, YouTube, and emerging platforms like TikTok and X. This senior leadership role drives channel programming, creative direction, and data measurement while partnering with the Paid Social team to serve as a key brand headquarters. Reporting to the Chief Marketing Officer, the position involves defining organic social goals, managing a high-performing team, and establishing global brand consistency.

Responsibilities

Lead organic social strategy across Instagram, YouTube, and emerging platforms
Define channel-specific success metrics aligned with broader business goals
Develop data-driven creative strategies and programming calendars
Mentor and develop the social media team to execute high-performing campaigns
Partner with Paid Social teams to ensure cohesive multi-channel approaches

Skills

Qualifications

Bachelor's degree in Marketing, Business, Communications or related field

About AG1

drinkag1.com

Headquarters

Las Vegas, Nevada, United States

Company Size

201-500 employees

Founded

2010

View Profile

AG1 (Athletic Greens) makes a daily all‑in‑one greens powder that combines vitamins, minerals, probiotics, prebiotics, adaptogens, and superfood extracts to support whole‑body nutrition. They also sell AGZ, a nighttime formula aimed at improving sleep and recovery. Marketed to health‑conscious consumers seeking a convenient, science‑backed alternative to multiple supplements, AG1 emphasizes high‑quality ingredients, formulation transparency, and direct‑to‑consumer availability with global shipping and pricing guarantees.