Director, Paid Social

Old Navy(1 month ago)

HybridFull TimeDirector$140,335 - $185,093 (estimated)Marketing Shared Services

About this role

The Director of Paid Social at Gap Inc. leads enterprise paid social strategy and execution across all four Gap brands within Marketing Shared Services. This role focuses on optimizing paid social investment, establishing standardized planning and tools, and partnering with media agencies and brand teams to drive scale and efficiency. The director also guides measurement, media innovation, and cross-channel collaboration to improve ROI and overall media effectiveness.

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Required Skills

Paid Social
Media Strategy
Agency Management
Team Leadership
Media Planning
Measurement
Cross-Functional Collaboration
Creative Optimization
Marketing Technology
ROI Optimization

About Old Navy

gap.com

Gap Inc. is a leading American retailer specializing in casual apparel and accessories for all ages, including brands like Gap, Banana Republic, Old Navy, and Athleta. Established in 1969, the company is committed to innovation and sustainability, offering stylish, high-quality clothing that caters to customers' diverse preferences. With a strong presence both online and in physical stores, Gap Inc. prioritizes a customer-centric approach, aiming to enhance the shopping experience through engaging environments and inclusive fashion choices. The company actively promotes social responsibility and community initiatives as part of its corporate values.

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