Director, Partner Marketing

Upside

3 months ago

3.5 on Glassdoor

New York, NY

Hybrid

Full Time

Director

6 applicants

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About this role

The Director of Partner Marketing at Upside is responsible for leading go-to-market and co-marketing strategies that enhance outcomes for retail partners and consumers. This role involves developing scalable marketing processes, executing integrated campaigns across various channels, and collaborating with sales and account management teams to support strategic initiatives. The Director will also manage a small team and leverage analytical insights to optimize performance and drive growth in retail categories such as fuel, grocery, and restaurants.

Skills

Qualifications

Bachelor’s degree or equivalent in Marketing, Business, or a related field

About Upside

www.upside.com

Upside is a cashback app that enables users to earn rewards on everyday purchases, including groceries, dining, and gas. With the app, users can receive up to 3x more cash back on essential expenses, making their shopping experience more rewarding. The platform also allows for easy cash-out options to bank accounts or gift cards, promoting additional savings on purchases from favorite retailers. Users appreciate the instant rewards and user-friendly interface, contributing to its high ratings in app stores.