Director, Partnership Strategy - Automotive
Zeta Global(1 month ago)
About this role
The Director of Activation Partnership Strategy – Auto at Zeta is a strategic lead and subject-matter expert for the Automotive category, responsible for shaping Tier 2 activation approaches across dealer groups and co-op programs. The role focuses on ensuring agency partners and auto clients realize measurable value through precision targeting, seamless activation, and closed-loop measurement driven by Zeta’s data and intelligence.
Required Skills
- Automotive Strategy
- Agency Enablement
- Partnership Management
- Audience Frameworks
- Creative Frameworks
- First Party Data
- CRM
- Behavioral Data
- Performance Measurement
- Analytics Integration
+9 more
About Zeta Global
zetaglobal.comZeta Global is an AI‑powered marketing cloud and customer data platform that helps enterprises unify customer data, resolve identities, and orchestrate personalized omnichannel campaigns. It combines data science and machine learning with audience activation (email, programmatic, social, CRM), personalization, and analytics to drive acquisition, retention, and lifetime value. Positioned as an all‑in‑one, flexible solution for marketers, Zeta emphasizes scalable infrastructure, measurement, and privacy‑forward identity capabilities to accelerate business growth.
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