Director, Performance Creative Strategy – Casino

The Director of Performance Creative Strategy for Casino at Fanatics Betting & Gaming defines strategic priorities and audience insights to shape performance creative across acquisition, engagement, and retention. This role involves translating player insights into clear briefs for the creative team, managing a high-velocity testing program, and tracking performance to optimize creative assets. The position serves as the strategic link between player insight, creative development, and performance results, ensuring continuous learning informs future campaigns.