Director, Performance Marketing & Customer Acquisition (B2C)

The Director, Performance Marketing & Customer Acquisition (B2C) drives profitable consumer growth through paid media, affiliate partnerships, and new acquisition channels. This role owns the acquisition budget, channel mix, forecasting, and performance across the full funnel, from awareness to long-term customer value. The position requires hands-on campaign management, team leadership, and cross-functional collaboration to optimize acquisition results and marketing technology.