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Director Performance Marketing at BJ's Wholesale Club, Inc. - ApplyBlast

Director Performance Marketing

BJ's Wholesale Club, Inc.

5 months ago

Marlborough, MA

Hybrid

Full Time

Senior

0 applicants

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About this role

A Digital Performance Marketing Leader at BJ's Wholesale Club drives customer acquisition and e-commerce growth by executing strategies across SEO, paid search, social advertising, and programmatic media. The role involves leading a high-performing team, managing agency partners, and collaborating with product and analytics organizations to optimize digital performance and achieve revenue goals.

Responsibilities

Execute digital performance marketing strategy across SEO and paid media channels
Lead execution and optimization of brand and performance marketing campaigns
Develop and maintain program roadmaps for organic and paid initiatives
Oversee end-to-end SEO strategy including technical optimization and link building
Manage media planning and buying across Google, Meta, and programmatic platforms

Skills

Qualifications

15+ years of experience in digital marketing5+ years in a leadership role overseeing SEO and paid media

About BJ's Wholesale Club, Inc.

bjs.com

Headquarters

Marlborough, Massachusetts, United States

Company Size

10001+ employees

Founded

1984

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BJ's Wholesale Club is a membership-based warehouse club retailer offering groceries, electronics, home goods, apparel, and other merchandise, along with services such as optical, tire installation, and gas at select locations.