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Director, Planning at Dentsu - ApplyBlast

Director, Planning

Dentsu

4 months ago

3.6 on Glassdoor

Chicago, IL

Hybrid

Full Time

Senior

0 applicants

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About this role

The Director, Integrated Planning leads strategic communications and media planning for national and local accounts, driving sales performance through data-driven insights and holistic program execution. This role manages client relationships, oversees media implementation across television and digital channels, and leverages advanced analytics to optimize marketing strategies. The position requires deep knowledge of competitive landscapes, privacy regulations, and multi-market planning to deliver measurable business outcomes.

Responsibilities

Design and execute holistic media plans to drive sales performance
Cultivate senior client relationships and manage account profitability
Translate strategic goals into data-driven communications tactics
Oversee media implementation and optimize performance using advanced analytics
Lead multi-market planning strategies and mentor a media planning team

Skills

Qualifications

Bachelor’s degree8+ years of experience in integrated media planning

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.