Director, Product Marketing

Bombas(8 hours ago)

New York, New YorkOnsiteFull TimeSenior$140,000 - $168,000Product Marketing

About this role

Bombas is seeking a Head of Product Marketing to lead brand positioning, demand creation, and market differentiation for its growing product line. The role involves shaping product messaging, collaborating with cross-functional teams, and defining strategic frameworks to ensure market success. Based in New York City, the position emphasizes customer focus and competitive market positioning.

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Required Skills

Copywriting
Brand Strategy
Product Positioning
Market Analysis
GTM Strategies
Messaging
Creative Direction
Retail Strategy
Omni-Channel Marketing
Leadership

About Bombas

bombas.com

Bombas is a comfort-focused apparel brand best known for socks and also offering underwear, T‑shirts, and slippers designed for comfort, quality, and durability. It sells primarily direct-to-consumer through its online storefront with an emphasis on thoughtful features and premium materials. Bombas operates a social mission—“one purchased = one donated”—giving an item to people in need for every item sold. Customers choose Bombas for its combination of functional, comfortable basics and measurable social impact.

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