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Director, Product Marketing at Handshake - ApplyBlast

Director, Product Marketing

Handshake

4 days ago

3.2 on Glassdoor

Remote

Full Time

Director

20 applicants

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About this role

The Director, Product Marketing will own the employer-side market narrative and category strategy for Handshake, positioning the company as a strategic career network for the AI economy. This role involves leading a team of product marketers to drive launches and messaging that resonate with CHROs and senior talent decision-makers. The position requires close collaboration with Product, Sales, and executive leadership to translate roadmaps into revenue-driving go-to-market initiatives.

Responsibilities

Define and own the employer narrative and positioning for the market
Lead and coach a team of product marketers across employer-side launches
Partner with Product and Sales to translate roadmap into revenue-driving launches

Skills

About Handshake

joinhandshake.com

Headquarters

San Francisco, California, United States

Company Size

501-1000 employees

Founded

2014

View Profile

Handshake is a leading career platform designed for Gen Z, fundamentally transforming how young talent discovers, builds, and navigates their careers. By connecting students with job opportunities, internships, and potential employers, Handshake empowers the next generation of professionals with a modern, user-friendly interface. The platform boasts over 15 million job seekers and nearly 1 million employers, making it the largest network for early career jobs. In addition, Handshake supports career centers in providing meaningful guidance to students, enhancing their transition from education to employment.