Director, Shopper Marketing

The Director, Shopper Marketing leads the national shopper marketing strategy and team, translating brand, channel, customer, and shopper insights into programs that drive conversion, strengthen brand loyalty, and deliver profitable growth. This key commercial role connects Sales and Marketing priorities, shapes short- and long-term plans, and ensures strong execution across in-store and digital commerce environments. The position also involves building organizational capability by coaching the team, advancing measurement of commercial return on investment, and championing best-in-class shopper practices.