Director, Small Business Media Analytics
The Hartford(6 days ago)
About this role
This role is a leadership position focused on driving media measurement, analytics, and optimization for the Small Business organization within an insurance company. It involves developing strategies, establishing governance, delivering insights, and leveraging advanced modeling and AI techniques to improve media performance and support growth.
Required Skills
- Media Planning
- Marketing Mix Modeling
- Attribution
- Data Visualization
- Analytics
- AI Optimization
- Performance Marketing
- Digital Media
- Customer Segmentation
- Forecasting
About The Hartford
thehartford.comGet business, home and car insurance from The Hartford. Choose from a broad selection of business insurance coverages and design the right solution for your company. The Hartford offers AARP members great ways to save on car and home insurance, so get an insurance quote online today & start saving.
View more jobs at The Hartford →Apply instantly with AI
Let ApplyBlast auto-apply to jobs like this for you. Save hours on applications and land your dream job faster.
More jobs at The Hartford
Similar Jobs
Director, Analytics ( Media)
The Sasha Group(18 days ago)
Senior Analyst, Advanced Analytics
Blue Hour Studios | Social-Led Content Shop | Influencer & Creator Partnerships |(2 months ago)
Senior Lead, MMM Insights & Media Optimization
Mapleview Family Dentistry(6 days ago)
Marketing Analyst, Media & Brand
Constant Contact(12 days ago)
Manager, Performance & Retail Media Measurement
Heinz(2 months ago)
Digital & Social Media Analytics Manager
Two95 International Inc.(4 years ago)