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Varsity Brands
The Director, Strategic Communications leads the development and execution of integrated communications strategies to support Varsity Spirit's business priorities across cheer, dance, yearbook, and competitions. This role serves as the senior communications advisor to division leadership, partnering with executives to strengthen the brand, protect the company's reputation, and drive alignment across employees, customers, and key external stakeholders. The position involves managing the Varsity Spirit communications function, including direct reports and external agency partners, while ensuring alignment with enterprise objectives.
Headquarters
Dallas, Texas, United States
Company Size
5001-10000 employees
Founded
1974
Varsity Brands is a leading provider of student-focused brand experiences, impacting over 55 million young people nationwide through its two divisions: BSN SPORTS and Varsity Spirit. BSN SPORTS is the #1 provider of customized uniforms, apparel, footwear, equipment, and facility branding for youth athletic programs, while Varsity Spirit leads in cheerleading, dance, performing arts competitions, apparel, training camps, and yearbooks. Through its IMPACT school partnership program, Varsity Brands also delivers customized solutions including character education, school branding, and professional development to elevate school culture and student success.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Varsity Brands.
Varsity Brands didn’t post a salary, so this is our estimate from similar listings.
23% below the average for this role
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