Director, Strategic Insights & Analytics
Bacardi
About this role
This role is responsible for putting the consumer at the center of business decisions by generating deep consumer, shopper, and influencer understanding to inform brand and portfolio strategy. The position leads the development and activation of insights-driven capabilities, measurement and optimization tools (including AI and predictive analytics) to maximize marketing ROI and influence cross-functional stakeholders. The role is based in Miami, FL and partners closely with regional and global teams to drive strategic impact.
Skills
Qualifications
About Bacardi
bacardilimited.comIndustries
Manufacturing, Retail, Hospitality
Welcome to the world's largest privately-held spirits company, founded 160 years ago in Santiago de Cuba. Discover the outstanding breadth and depth of our family of over 200 brands and labels
Recent company news
CSRwireThe Spirit of Bacardi: Using Culture To Lift a Legacy
1 week ago
EHS TodayTemporary Worker Killed at Bacardi Bottling, OSHA Says Company Failed to Train
Sep 11, 2025
StreetInsiderBacardi Celebrates World Bartender Day With Shake Your Future Expansion
2 weeks ago
BitgetBacardi Rum Brands & How to Invest in Spirits Companies in 2025
1 week ago
Business WireBacardi Legacy of Great Workplace Continues With Forbes Honor of “World’s Best Employers” in 2025
Oct 8, 2025
About Bacardi
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Bacardi.
Salary
$129k – $172k
per year
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